Wednesday, July 05, 2006

Corporate blogs to build buzz...

Sometimes in academia, we write things, convinced our research rings true, yet wondering if the rest of the world will agree.

The paper I presented at the Academy of Marketing Science was about how companies should embrace blogging in order to build buzz from the inside in order to connect with customers. It was based on a presentation and paper I developed in my online communities class taught by Paul Jones.

An article in MediaPost agrees with me! This article cites a Jupiter research study that finds that in the coming year, almost 70% of companies surveyed will start blogging. Not all of them know how to use blogs to generate word-of-mouth, but at least it's a start.


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