Wednesday, February 01, 2006

Another great opportunity at UNC...

Yesterday, Journalism and Mass Comm Scholar, Max McCombs visited the UNC campus. He and Don Shaw developed the theory of agenda-setting, which has since spawned more than 400 articles on the subject. I was the only non-news person in the classroom, but Dr. McCombs was gracious enough to include references to advertising and pr in his comments, after we had all introduced ourselves. He even offered to send me an article on a topic we discussed after his talk. What a class act.


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